The Impacts of Behavioral Factors on Social Media Addiction

Social media has started to play a crucial role in people’s lives. However, excessive social usage can bring with addiction that causes failure different aspects of lives such as academic life, business and even private life. The main aim the present study is discover impacts specific behavioral factors, which are openness, loneliness, self-esteem, life satisfaction, creativity, stress, neuroticism, intelligence, narcissism, on addiction. A survey was conducted 506 participants. results these analyses showed while demographical factors were gender, marital status, age, education level affected addiction, income status occupation had no influence Moreover, positive relationships between openness self-esteem loneliness negative satisfaction stress detected.